A cookieless future is still in the future? Will you be ready when third-party advertisers can’t target and track as well? Can you change your perspectives of how we handle our customer data and privacy?
Holding the short and the long view
A year in review exercise can help align our short term objectives with our long term vision. A worthy goal for business leaders.
Nothing encourages customer success more than customer success
It’s key for marketers to understand the idea behind the original intention of Customer Success. How do customers define their own success? How do we measure they achieve it? And how can we help them get there?
Do you delegate your business habits to technology?
Do you delegate your habits of business to technology? Or is your use of technology a bad habit? When you can answer what job your business habits do for you, and then delegate that habit to technology, then you really become technology’s master.
Marketing shouldn’t completely delegate digital transformation to IT
A company’s marketing digital transformation project benefits when Marketing is the internal client. As the voice of the customer, Marketers understand why we want to transform what we do and can make sure it is realized.
Why is setting OKRs so hard for marketers?
Setting OKRs is challenging for marketers because our goals often rely on outcomes outside of marketing. We need to collaborate with other teams to create objectives. And isolate marketing attribution in creating our key results.
