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Customer Experience

Customer journey mapping or revenue funnel optimization?

July 23, 2020 by Lori O'Grady Filed Under: Also Published On..., The Customer is Everything

customer journey mapping

Customer journey mapping or funnel optimization? They are different perspectives of the same thing. One is the the view from the customer’s perspective. One is our gated internal process. We need both in our business.

Tagged With: Customer Experience, Customer Journey, Funnel Optimization, On LinkedIn, On Medium, Revenue Analytics

Data science lessons learned from experiencing COVID-19

April 23, 2020 by Lori O'Grady Filed Under: Also Published On..., Measurement

data science lessons learned

Some people would ask, as a data scientist are you upset that the data actually failed you. Not really. Because I know in data science gaining insights from data is a combination of what the data tells you as well as a business person’s intuition and experience. It is a failure to rely too heavily on one or the other. You need to question everything. The data as well as our cognitive biases.

Tagged With: Analytics, Business Insight, Customer Experience, Marketing, On Medium

All Aboard! Helping Customers realize value from the get-go!

February 11, 2015 by Lori O'Grady Filed Under: The Customer is Everything

I would expect that for most subscription type services there can be a reverse bell curve to lifetime. With a blip of churn occurring early. Then customers that stay a subscription cycle or two will end up staying for some time. This is real churn, or at least the churn that is most worrisome, because it is often customers that leave before you recover the cost of acquiring them in the first place.

Tagged With: Customer Experience, Onboarding, User Experience

Improve your customer’s experience by avoiding these easy mistakes

March 14, 2014 by Lori O'Grady Filed Under: Business Alignment

I had a huge problem this winter with the heating in my condominium apartment. It was made all the more unbearable because my engagement with the people who were responsible to fix it was way below par. I usually try to write a post that reflects positively on what to do – this prompted me to write a few basics on what you shouldn’t do.

Tagged With: B2B, B2C, Business Operations, Customer Experience, Customer Service, Engagement, Escalation, no-index

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