When selecting a change agent, choose one that can lead well and gain buy-in. Do that and your change initiatives are likely to be one of the few that succeed.
Learn from watching a market in disruption
The streaming market is ripe for disruption. Can you learn from how the big companies are responding? Are there lessons you can apply in your business?
How not to fail at innovation execution
To be successful at innovating focus on practices. While fostering creative ideas is important, how you innovate is a stronger guarantee of success. Look beyond the product. Consider innovating business models, markets and how you do work internally.
SMB challenges on the technology frontier
A big challenge for small-to-medium business is how to leverage advances in technology in cost effective ways. Understanding what tech can do for you, and then trying to find a way that you can do it with the tools you have that fit into your budget.
Marketing portfolio growth sometimes means saying no
For our marketing portfolio, stepping back to grow, is about taking a periodic look at our business with a critical eye to make tough decisions. Growth isn’t only about what you decide to do. It can be about what you decide to let go of or step away from.
When complex customer problems complicate messaging
Sometimes complex customer problems require complex solutions. We can get stuck in considering how do we address it instead of thinking of the customer first. Addressing the complex problems of your customer requires finding a way to be part of the bigger ecosystem that the customer’s complex issue sits in.
